Satellite Media Tours have been around since the 1950’s and just like pencil skirts and James Dean, they’ll never go out of style.
With the rise of the hybrid workplace and always-evolving technology, media tours have emerged as a more approachable, flexible, and effective way to reach a larger consumer audience than ever before.
So, what exactly is a Satellite Media Tour (SMT)?
SMTs are a series of back-to-back television and radio interviews with media outlets across the country. Developed, booked and coordinated over several weeks, tours are executed in a single day from one location with a brand spokesperson, influencer or industry expert.
This effective strategy allows brands to connect with consumers, share their stories, and build brand awareness on a large scale with maximum impact and minimal client effort.
Here’s why we think you should try a Bridgenext media tour this year…
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TV and radio remain one of the most effective forms of PR
For decades, getting brands, spokespeople and client messages on television and radio have been a cornerstone of effective PR strategies. Despite over a decade of digital disruption, media tours remain one of the most effective ways to get a message to millions of people tuning in to their favorite local news programming daily. Media tours provide an opportunity for brands to reach both a broad audience, and specific consumer segments. Whether launching a new product, educating the public, or establishing thought leadership, media tours provide a platform to make a lasting impression.
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Today’s media tours are more flexible, accessible, and cost-effective
Previously, media tours were thought to be time-consuming and sometimes costly, requiring brands to bring spokespeople to specific studio locations – often in New York City or Los Angeles. With evolving technology, brands have traded in their team’s jetlag for remote tours from fun locations, home studios and brand headquarters. This new flexibility allows them to connect with media outlets across the country and even partner with brand ambassadors who were once out of reach.
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Getting your brand on TV will always be cool
The value of being on TV in an editorial format is undeniable. Television is still considered one of the most trusted media platforms. When it comes to building a brand’s long-term reputation, local media provides an essential ROI and authenticity that cannot be matched. Media tours allow brands to tap into local markets in a meaningful way, engaging a dedicated audience, while also reaching millions of consumers with an actionable call-to-action.
Media tours should be a key component to any holistic media campaign. By leveraging this once “traditional” channel, brands can enhance their credibility, engage with active audiences, and take the first step in driving marketing performance goals through the enduring power of TV and radio.
Ready to embark on your next media adventure? Bridgenext (formerly DEFINITION 6) offers expert storytelling, strategic solutions, and data-driven insights to create powerful brand narratives and achieve your business goals. Here are some of the recent media tours we have worked on. Contact us today to get started.
