Challenge / Goal
Georgia-Pacific Building Products, a leading U.S. manufacturing company, came to Bridgenext (formerly DEFINITION 6) with a complex task. They needed a complete site rebuild to converge their product categories and the audiences for each—and we had just six months to build it from the ground up.
Solution
Our team started with a solid foundation. We developed a modular, component-based CMS within WordPress 5.0. Then we added amenities such as a flexible UX, which allows the team at Georgia-Pacific to make updates quickly and easily. With a new home and on-demand updates, Georgia-Pacific can now welcome customers, keep them on site longer and close more deals.
Results
Results have been impressive including:
- 19% Increase in average session duration
- 16% Decrease in bounce rate
- 0:02: Two-second load time