SMT, RMT, VMT, ANR, VNR…What’s a Broadcast Media Tour? 

A broadcast media program is a powerful tool for brands and organizations looking to increase their exposure and reach a wider audience. By leveraging media tours and campaigns, brands can connect with local, regional, and national media outlets, as well as influencers and subject matter experts, to communicate their message to the target consumers.

Definition of a Broadcast Media Tour

Broadcast media tours come in several forms, each designed to engage different audiences on various platforms, but they all share a common goal: promoting a brand’s message through content creation. Here’s a breakdown of the most common types:

• Satellite Media Tours (SMT)
• Radio Media Tours (RMT)
• Virtual Media Tours (VMT)
• Co-Op Media Tours (Co-Op)
• Audio News Releases (ANR)
• Video News Releases (VNR)

Broadcast media tours can be leveraged to support a variety of short and long-term initiatives, including product launches, organizational announcements, educational campaigns, and general brand awareness. They reach a large audience and help build credibility and trust with consumers by authentically highlighting brand value.

How Does a Broadcast Media Tour Work?

During a media tour, a brand spokesperson, influencer, or subject matter expert will conduct a series of back-to-back interviews with different media outlets across the country often in rapid succession. The message is crafted into an interview segment and delivered to the media, with a focus on promoting thought leadership, conveying key brand messages.

Types of Broadcast Media Tour Types of Broadcast Media Tours

• Satellite Media Tours are conducted live from a broadcast studio, providing lights, camera, and audio, as well as talent hair and makeup and on-site catering. Satellite Media Tour Companies offer an ideal solution for brands who want a more contained setup with the highest quality broadcast, where they can be in-person with their spokesperson.
• Virtual Media Tours leverage videoconferencing and remote studio technology, allowing a spokesperson to conduct interviews remotely from anywhere in the world. VMTs are ideal for brands that need to reduce travel costs or are partnered with an influencer with a high-quality home set-up.
• Co-op Media Tours can be executed virtually or from a broadcast studio. Co-ops are ideal for brands with a product-driven message or smaller budget who want to partner with non-competing brands to align with events, seasonal topics, and timely news. Here are a few example co-op tours from our portfolio: Co-op Sizzle Reel
• Audio News Releases are fully produced radio news stories placed in local programming, on streaming platforms or distributed nationally. ANRs are ideal for sharing a controlled brand message to reach key markets or big audiences.
• Video News Releases are fully produced TV news stories placed in local programming, on streaming platforms or distributed nationally. VNRs or TV Newsbreaks, as we call them, are ideal for sharing a controlled visual brand message, reaching key markets, or targeting audiences.

Why Choose a Broadcast Media Tour?

In a nutshell, broadcast media programs offer brands a versatile way to engage with a broad audience, whether through live TV interviews, virtual chats, or pre-produced content. By using a strategic mix of SMTs, VMTs, ANRs, and VNRs, brands can tailor their media outreach to align with specific goals, audiences, and budgets.

From product launches to building brand awareness, broadcast media tours are a proven way to increase visibility and promote your brand’s message effectively.

Check out our creative portfolio for successful media tours.

Get in touch with us today to learn how we can help get your brand more visibility!