03.26.25 By Bridgenext PR Team
Radio remains one of the most resilient and trusted media platforms today. With over 15,000 radio stations in the United States alone and more than 80% of ad-supported audio time dedicated to it, it continues to be a powerful medium for news, entertainment, and advertising. As part of an effective PR strategy, businesses are leveraging radio media tours and broadcast media tours to reach their target audiences more effectively.
Recent studies highlight AM/FM radio’s strong credibility, ranking as the most trusted traditional medium, particularly among the Hispanic community. Additionally, news talk formats are the top choice for listeners aged 18 and older, creating valuable opportunities for guest interviews and expert commentary. However, securing interview placements on news and morning shows can be challenging. The key to success? Staying ahead of evolving trends and integrating them into strategic pitches with the help of a trusted media partner.
To help you navigate the changing landscape, here are the Top Five Radio Media Tour Trends for 2025:
Economic concerns will dominate conversations as shifting tariffs and government policies impact consumer spending habits. Frugality, sustainability, and mindful consumption are on the rise, driving demand for expert insights on budgeting, saving, and making informed purchasing decisions. From groceries and clothing to technology, consumers will seek advice on how to stretch their dollars without sacrificing quality. A well-planned media tour focusing on these financial topics can help position experts and brands as go-to sources.
By 2030, all baby boomers will be 65 or older, representing approximately 61 million Americans. This demographic shift will increase demand for content related to health and longevity, retirement planning, personal finance, and fraud prevention. Radio stations will prioritize discussions that resonate with this audience, making it a prime opportunity for experts in these fields to contribute valuable insights.
Public safety remains a major concern, with issues ranging from food and product recalls to toxic chemicals in everyday items. Unpredictable weather patterns and the ethical implications of AI technology further add to public unease. Radio stations will be eager to keep their audiences informed, providing a platform for industry professionals to offer guidance and reassurance. A broadcast media tour can be an effective way to deliver timely information on these critical topics.
Rapidly changing policy shifts are impacting everything from inflation and taxation to healthcare and education. With Americans seeking clarity on how these changes affect their daily lives, radio will play a crucial role in breaking down complex topics and delivering them in an accessible format. Thought leaders and policy experts can position themselves as go-to sources for these discussions.
Local content remains a top priority . While national news is readily available from multiple sources, audiences tune into radio for regional updates and community-driven stories. Providing localized statistics, expert spokespeople, and relevant narratives will increase the chances of securing on-air placements and engaging local listeners.
As radio continues to evolve, aligning your messaging with these key trends will help you break through the noise and engage local audiences. Whether discussing economic shifts, baby boomer concerns, or local news, creating compelling, timely, and relevant content is essential for media success in 2025. To maximize the impact of your campaign, partner with Bridgenext. We have the experience and insights to help you succeed—let’s make it happen together.
