Struggling to realize ROI from your digital transformation initiatives? You’re not alone. John Castleman, Bridgenext’s CEO, shares why data harmonization is the missing key for businesses and how IT leaders can take the right steps to unlock its full potential. From overcoming quality assurance hurdles to leveraging advanced tools like Snowflake and Databricks, this Fast Company article explores how organizations can build a strong data foundation to support advanced AI and customer engagement tools.
“This renewed focus on data harmonization presents a significant opportunity for businesses to unlock the full potential of their digital investments. However, you have to do things right—and that often means starting with the basics” states John.
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