Is a lack of data readiness holding you back from delivering a personalized Customer Experience (CX)? How important is investing in a data ecosystem for retail and commerce? Paul McClay, Bridgenext’s Chief Digital Officer, sat down with Total Retail on this compelling topic to provide some insight into the challenges and potential solutions when it comes to harnessing data for enhanced CX. Discover how data readiness can unlock a truly automated, personalized customer experience, and why it’s worth the investment. Visit Total Retail to read the full article.