Building Smarter Broker-Client Relationships with Tableau-Powered Business Intelligence & Interactive Visualization Insights

Powerful Data Visualization Solution Boosts Broker Efficiency and Significantly Transforms Customer Experience

About the Client

A leading specialty insurance brokerage with a remarkable track record of placing over $4 billion in premiums in the marketplace. The client focuses on unique industry verticals and maintains in-house specialists for all coverage areas across multiple business segments.

Challenge

Fragmented workflows and legacy technology have historically constrained the sales process for enterprise insurance brokerages. Our client set out to change that by creating an innovative business intelligence and data visualization tool designed to bring brokers and buyers together. This tool would enable brokers and buyers to connect, analyze, and share insights across datasets and risk management plans seamlessly. The vision was to deliver a cutting-edge, intuitive digital experience that provided brokers and their clients with near real-time data at their fingertips. However, its existing Fingertip Analytics Tool, built on Tableau, posed several significant challenges:

  • Lengthy onboarding – New clients took 1-2 weeks to onboard.
  • Cumbersome Manual Workflow – Each client input file required a new Tableau dashboard, causing delays in analysis and onboarding.
  • Lack of flexibility – Difficulties integrating with Python scripts (algorithms) for data manipulation and aggregation.
  • Slow performance – Calculations took up to two minutes.
  • No historical data – Limited ability for trend analysis.

Previously, Excel reports took over two weeks, further delaying insights. Our client needed a real-time, scalable solution to streamline processes, accelerate decision-making, and deliver a best-in-class customer experience.

Solution

Bridgenext reimagined client’s Tableau-based platform, transforming it into a streamlined, web-like experience through creative enhancements. The modernized solution eliminated manual processes, boosted performance, and improved scalability. Initially designed for five business lines, the revamped platform simplified complex data through intuitive visualizations. This upgrade empowers brokers to efficiently present and analyze insurance options, particularly for intricate risk assessments and policy renewals. The solution provides:

  • Interactive Dashboards: Customizable, real-time Tableau-powered data visualization for accounts and business lines.
  • Advanced-Data Insights: Drillable charts, scenario comparisons, and executive summaries for data-driven insurance automation.
  • Centralized Data Repository: Azure SQL-based data warehouse combined with Databricks for computation ensuring structured, easily accessible client information.
  • Secure & Scalable Platform: Bespoke web-based solution with Okta authentication for controlled access.
  • Real-Time Analytics: Instant insights for business intelligence-driven underwriting, claims, and risk assessment.

Results

The result is a seamless, brand-aligned solution that transforms complex actuary data into an intuitive, user-friendly, and scalable experience. Replacing outdated spreadsheets and printouts with a modernized digital approach, it provides more accessible and actionable data for clients. This revolution streamlined the sales process and enhanced their conversations with prospective and existing clients, guiding them more effectively toward their next decision points. By simplifying the understanding of insurance options and eliminating the inefficiencies of manual processes and fragmented data comparisons, the new Tableau experience empowers both brokers and clients toward faster, easier, and more efficient coverage decisions with a truly elevated user experience.

  • Instant Client Onboarding: Setup time cut from 1–2 weeks to near-instant, giving clients faster access to coverage.
  • Real-Time Decisions Calculations now run in seconds, enabling immediate, data-backed recommendations.
  • Seamless Broker-Client Interaction: Several brokers access client data instantly for faster, better service.
  • Accelerated Processes: Workflow execution reduced from 2–10 minutes to seconds, ensuring a smoother experience.
  • Lightning-Fast Performance: 99% faster processing (minutes to seconds) speeds up quoting.
  • Comprehensive Data Access: A centralized repository offers brokers and clients historical insights for smarter decisions.
  • Stronger Client Relationships: Faster insights help brokers offer tailored risk solutions, enhancing trust and growth.
  • Faster, Smoother Buying Experience: Instant data processing enables quick quotes, real-time comparisons, and proactive recommendations.

Industry

Enterprise Specialty Insurance Brokerage

Benefits

  • Boosted sales with advanced data visualization tools
  • Tailored user experiences through interactive dashboards
  • Streamlined operations for smarter decision-making
  • Enhanced competitiveness through digital realization

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